Joey's Song × The Cash Money Family
Fighting epilepsy with music since 2010. joeyssong.org
This cause belongs in front of you
You've spent your career at the intersection of New Orleans hip-hop and live music. From one of the first hip-hop radio shows at Tulane to The Maison, Hi-Ho Lounge, and Dragon's Den — to managing Mannie Fresh. Nobody bridges the Cash Money legacy and the live music business the way you do.
That's exactly why this cause belongs in front of you.
Lil Wayne, the biggest artist in Cash Money history, has lived with epilepsy since childhood and has spoken about it publicly since 2013. Epilepsy has touched your musical family directly. We fight it with music.
This deck is about what we could do together.
The connection is already there
Lil Wayne has managed epilepsy through one of the most successful careers in music history — cancelling shows and rerouting flights when seizures threatened.
This cause is not adjacent to your world. It's already in it.
Joey's story
Joey Gomoll was a boy who loved music. If a song he liked came on, everyone in the room was getting up to dance — whether they planned to or not.
Joey lived with Dravet Syndrome, a rare and debilitating form of epilepsy. He died in 2010, one week shy of his fifth birthday.
His father Mike founded the Joseph Gomoll Foundation — better known as Joey's Song — so that the next family sitting in a doctor's office getting a devastating diagnosis knows somebody is out there fighting for them.
Every event, every dollar, every research grant exists because of that promise.
Someday there's going to be an aha moment in a test tube, and we'll be able to say we paid for that test tube. — Mike Gomoll, Founder
Fifteen years of proof
Raised and counting
For epilepsy research and education, every dollar traceable to impact.
Sold out every year
Sold out every year since 2014. Demand has never been the problem.
Volunteer organization
No paid employees. No paid board. No paid solicitors. Zero overhead games.
Proceeds to the cause
Every dollar goes to epilepsy research and program services for children with special needs.
Our flagship event is Freezing Man — a multi-day winter music festival in Madison, Wisconsin, anchored by a 2,500-person finale at The Sylvee. Research grants are administered through CURE Epilepsy, including the Joseph Gomoll Research Grant.
Grammy-level talent, every single year
Every artist plays for free. That's not a talking point — it's the culture of this event. The people who show up do it because the cause means something to them.
Rock royalty
John Rzeznik of the Goo Goo Dolls · Curt Smith of Tears for Fears · Matt Sorum of Guns N' Roses · Rick Nielsen of Cheap Trick · Brian Aubert of Silversun Pickups
Legendary voices
Jane Wiedlin of The Go-Go's · Vicki Peterson of The Bangles · Tanya Donelly of Belly · Miguel Cervantes of Hamilton
Behind the music
Butch Vig of Garbage — producer of Nirvana's Nevermind — serves as music director. Comedian Charlie Berens hosts.
The most underfunded serious brain disorder in the world
Lifetime risk
1 in 26 people will develop epilepsy in their lifetime.
NIH share
Epilepsy research receives less than half of one percent of the NIH's annual medical research budget.
The World Health Organization calls epilepsy the most common serious brain disorder worldwide. It affects more people than multiple sclerosis, cerebral palsy, muscular dystrophy, and Parkinson's disease — combined.
Epilepsy claims more lives than breast cancer every year. And it lives inside hip-hop's own story. Lil Wayne has managed epilepsy through one of the most successful careers in music history. This cause is not adjacent to your world. It's already in it.
We build this together
There's no single template here. We start with where you want to plug in and build from there. Some starting points:
A New Orleans bridge
Bring the Cash Money story to the Joey's Song stage — whether that's Mannie Fresh, an appearance, or a connection to Wayne's camp. This is the version that changes the room.
A hosted event
A benefit night at The Maison, Hi-Ho Lounge, or Dragon's Den, produced with our team, that plants a Joey's Song flag in New Orleans and makes the cause part of the city's music story.
An introduction
Sometimes the most valuable sponsorship is a phone call. If this belongs in front of someone in your network, we'll take it from there. No strings, no credit taken.
Traditional sponsorship
Direct support of Freezing Man 2027 — January in Madison — with naming presence, tickets, and on-site activation tailored to your goals.
Partnership tiers
🏆 Presenting partner
[Placeholder amount]
Naming presence across the festival, stage recognition, premium tickets, and custom activation built around your brand.
🎸 Stage partner
[Placeholder amount]
Night sponsorship with on-site branding and VIP tickets. Your name on one of the most memorable nights of the year.
🔬 Research partner
[Placeholder amount]
Directly funds a named research grant administered through CURE Epilepsy. The most direct line between your dollars and a breakthrough.
💜 Friend of Joey
[Placeholder amount]
Program recognition and tickets. A meaningful way to stand with the cause and be part of the room.
What you get when you're in the room
A 15-year track record
Sold-out events, Grammy-level talent, and verified financials through GuideStar. This is not a startup cause.
A story worth telling
Every dollar is traceable to research and family services. That's the kind of transparency your partners and audiences will respect.
Real reach
A room of 2,500 passionate supporters, a national press footprint, and an audience that already knows why they're there.
The thing money can't usually buy
Being part of the reason a family gets an answer.
As Mike puts it: "Someday there's going to be an aha moment in a test tube, and we'll be able to say we paid for that test tube."
That's what's on the other side of this conversation.
One conversation. Thirty minutes.
No pressure, no hard sell. Mike Gomoll would love to sit down and figure out if and where this fits — and how to make it meaningful for you, not just for us.
If it's not the right fit, we'd still genuinely value your read on who in the music world should see this. You know this world better than almost anyone.